Ecommerce funnel research / Glossier
Glossier ecommerce funnel
Glossier's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across pdp, cart, checkout for fragrance.
What’s in the flow
The captured journey contains 7 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:fragranceproduct:travel-sprayaudience:fragrance-shoppersprice-point:premiumcompany-size:largeoffer:bundleoffer:free-shippingoffer:gift-with-purchaseupsell:presentcheckout:express-checkoutmarket:us
- 01pdp
- 02cart
- 03checkout