Ecommerce funnel research / Tommy John
Tommy John ecommerce funnel
Tommy John's apparel ecommerce funnel starts from a collection entry and follows a collection to cart to offer to pdp to checkout journey. The captured flow contains 6 screens across offer, pdp, checkout, cart-drawer for underwear.
What’s in the flow
The captured journey contains 6 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-offer-to-pdp-to-checkoutvertical:apparelproduct:underwearproduct:socksaudience:travelerscompany-size:mid-marketmarket:us
- 01offer
- 02pdp
- 03checkout
- 04cart drawer