Ecommerce funnel research / Victoria Beckham Beauty

Victoria Beckham Beauty ecommerce funnel

Victoria Beckham Beauty's beauty ecommerce funnel starts from a other entry and follows a other to pdp to cart to checkout journey. The captured flow contains 8 screens across other, entry, cart, pdp, checkout for cosmetics.

What’s in the flow

The captured journey contains 8 screens across 5 page types.

entry:otherjourney:other-to-pdp-to-cart-to-checkoutvertical:beautyproduct:cosmeticsproduct:makeupproof:reviewsmarket:us
  1. 01other
  2. 02entry
  3. 03cart
  4. 04pdp
  5. 05checkout