Ecommerce funnel research / PRx Performance

PRx Performance ecommerce funnel

PRx Performance's fitness ecommerce funnel starts from a homepage entry and follows a homepage to questions to pdp to cart to checkout journey. The captured flow contains 6 screens across quiz-question, entry, cart, pdp, checkout for functional trainer.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:homepagejourney:homepage-to-questions-to-pdp-to-cart-to-checkoutvertical:fitnessproduct:functional-traineraudience:home-gym-userscompany-size:mid-marketmarket:us
  1. 01quiz question
  2. 02entry
  3. 03cart
  4. 04pdp
  5. 05checkout