Ecommerce funnel research / Boll & Branch
Boll & Branch ecommerce funnel
Boll & Branch's bedding ecommerce funnel starts from a article entry and follows a article to pdp to cart to checkout journey. The captured flow contains 7 screens across cart, checkout, entry, pdp, article for sheet set.
What’s in the flow
The captured journey contains 7 screens across 5 page types.
entry:articlejourney:article-to-pdp-to-cart-to-checkoutvertical:beddingproduct:sheet-setaudience:hot-sleepersprice-point:premiumcompany-size:mid-marketoffer:free-shippingproof:reviewsupsell:presentmarket:camarket:demarket:frmarket:itmarket:us
- 01cart
- 02checkout
- 03entry
- 04pdp
- 05article