Ecommerce funnel research / Tonal

Tonal ecommerce funnel

Tonal's fitness ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 4 screens across cart, checkout, pdp, entry for smart home gym.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:fitnessproduct:smart-home-gymaudience:home-usersaudience:older-adultsprice-point:premiumoffer:bundleproof:expertupsell:presentmarket:us
  1. 01cart
  2. 02checkout
  3. 03pdp
  4. 04entry