Ecommerce funnel research / Parachute Home

Parachute Home ecommerce funnel

Parachute Home's home-goods ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to checkout journey. The captured flow contains 4 screens across quiz-question, checkout, pdp for bath bundle.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-checkoutvertical:home-goodsproduct:bath-bundleaudience:home-shoppersaudience:home-decoratorscompany-size:largeoffer:bundleproof:reviewsmarket:us
  1. 01quiz question
  2. 02checkout
  3. 03pdp