Ecommerce funnel research / FarmacyBeauty

FarmacyBeauty ecommerce funnel

FarmacyBeauty's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across blocked, pdp, cart, checkout for cleanser.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:cleanseraudience:existing-customerscompany-size:largeupsell:presentcheckout:express-checkoutmarket:us
  1. 01blocked
  2. 02pdp
  3. 03cart
  4. 04checkout