Ecommerce funnel research / Missoma

Missoma ecommerce funnel

Missoma's jewellery ecommerce funnel starts from a collection entry and follows a collection to cart journey. The captured flow contains 5 screens across cart-drawer, collection for birthstone jewellery.

What’s in the flow

The captured journey contains 5 screens across 2 page types.

entry:collectionjourney:collection-to-cartvertical:jewelleryproduct:birthstone-jewelleryaudience:bridesmaidscompany-size:mid-marketoffer:percentage-discountmarket:gb
  1. 01cart drawer
  2. 02collection
Missoma ecommerce funnel | Funnelbook