Ecommerce funnel research / Force USA

Force USA ecommerce funnel

Force USA's fitness ecommerce funnel starts from a collection entry and follows a collection journey. The captured flow contains 3 screens across blocked, entry, collection for home gym.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:collectionjourney:collectionvertical:fitnessproduct:home-gymproduct:home-gym-equipmentaudience:home-gym-ownersaudience:home-gym-userscompany-size:mid-marketmarket:us
  1. 01blocked
  2. 02entry
  3. 03collection