Ecommerce funnel research / Crowd Cow

Crowd Cow ecommerce funnel

Crowd Cow's food ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 9 screens across cart, entry, pdp, checkout, other for premium meat.

What’s in the flow

The captured journey contains 9 screens across 5 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:foodproduct:premium-meatproduct:meat-and-seafoodaudience:food-shoppersaudience:gift-buyersprice-point:premiumcompany-size:mid-marketoffer:percentage-discountoffer:subscriptionproof:ratingsupsell:presentcheckout:express-checkoutmarket:us
  1. 01cart
  2. 02entry
  3. 03pdp
  4. 04checkout
  5. 05other