Ecommerce funnel research / The New Yorker
The New Yorker ecommerce funnel
The New Yorker's publishing ecommerce funnel starts from a review entry and follows a review to cart to offer to checkout journey. The captured flow contains 5 screens across entry, cart-drawer, offer, cart, checkout for fiction anthology.
What’s in the flow
The captured journey contains 5 screens across 5 page types.
entry:reviewjourney:review-to-cart-to-offer-to-checkoutvertical:publishingproduct:fiction-anthologyproduct:book
- 01entry
- 02cart drawer
- 03offer
- 04cart
- 05checkout