Ecommerce funnel research / Branch Basics

Branch Basics ecommerce funnel

Branch Basics' cleaning ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to cart to checkout journey. The captured flow contains 10 screens across checkout, entry, pdp, cart for cleaning kit.

What’s in the flow

The captured journey contains 10 screens across 4 page types.

entry:advertorialjourney:advertorial-to-pdp-to-cart-to-checkoutvertical:cleaningproduct:cleaning-kitproduct:cleaning-productsaudience:familiesoffer:subscriptionoffer:percentage-discountoffer:free-shippingupsell:presentmarket:us
  1. 01checkout
  2. 02entry
  3. 03pdp
  4. 04cart