Ecommerce funnel research / Matcha & CO

Matcha & CO ecommerce funnel

Matcha & CO's beverage ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for matcha.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:beverageproduct:matchaproduct:teaaudience:adultsprice-point:mid-marketcompany-size:mid-marketoffer:percentage-discountoffer:bundleproof:guaranteemarket:es
  1. 01pdp
  2. 02checkout