Ecommerce funnel research / Blue Nile

Blue Nile ecommerce funnel

Blue Nile's jewelry ecommerce funnel starts from a other entry and follows a other to collection to pdp to cart to checkout journey. The captured flow contains 7 screens across cart, other, pdp, checkout, entry for jewelry.

What’s in the flow

The captured journey contains 7 screens across 6 page types.

entry:otherjourney:other-to-collection-to-pdp-to-cart-to-checkoutvertical:jewelryproduct:jewelryproduct:earringsaudience:luxury-shopperscompany-size:largeoffer:free-shippingoffer:free-returnsmarket:us
  1. 01cart
  2. 02other
  3. 03pdp
  4. 04checkout
  5. 05entry
  6. 06collection
Blue Nile ecommerce funnel | Funnelbook