Ecommerce funnel research / Checked Luggage Club

Checked Luggage Club ecommerce funnel

Checked Luggage Club's fragrance ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for fragrance discovery kit.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:fragranceproduct:fragrance-discovery-kitproduct:sampleaudience:adultoffer:gift-with-purchaseproof:reviewsproof:presscheckout:multistepmarket:demarket:gbmarket:nlmarket:us
  1. 01pdp
  2. 02checkout