Ecommerce funnel research / MERIT

MERIT ecommerce funnel

MERIT's beauty ecommerce funnel starts from a collection entry and follows a collection journey. The captured flow contains 2 screens across pdp, collection for makeup.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:collectionjourney:collectionvertical:beautyproduct:makeupaudience:beauty-consumerscompany-size:mid-marketoffer:gift-with-purchaseproof:demonstration
  1. 01pdp
  2. 02collection