Ecommerce funnel research / Harper Wilde

Harper Wilde ecommerce funnel

Harper Wilde's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 6 screens across entry, pdp, collection, checkout, cart for sleepwear.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:sleepwearproduct:pajama-shirtaudience:womencompany-size:mid-marketcheckout:shopifymarket:us
  1. 01entry
  2. 02pdp
  3. 03collection
  4. 04checkout
  5. 05cart
Harper Wilde ecommerce funnel | Funnelbook