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Ecommerce funnel research / Nutrafol

Nutrafol ecommerce funnel

Nutrafol's hair-care ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 5 screens across cart, entry, pdp, checkout for hair growth supplement.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:hair-careproduct:hair-growth-supplementaudience:womenoffer:gift-with-purchaseproof:clinicalproof:guaranteeupsell:presentmarket:us
  1. 01cart
  2. 02entry
  3. 03pdp
  4. 04checkout
Nutrafol ecommerce funnel | Funnelbook