Ecommerce funnel research / The Citizenry

The Citizenry ecommerce funnel

The Citizenry's home-goods ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across pdp, cart, checkout for bed linens.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-goodsproduct:bed-linensaudience:home-shopperscompany-size:largeoffer:free-shippingoffer:free-returnsupsell:presentcheckout:shopifymarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout