Ecommerce funnel research / On
On ecommerce funnel
On's footwear ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across cart, pdp, cart-drawer, checkout for running shoes.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:footwearproduct:running-shoesaudience:runnersaudience:womencompany-size:largecheckout:guest-checkoutmarket:camarket:us
- 01cart
- 02pdp
- 03cart drawer
- 04checkout