Ecommerce funnel research / Susan White

Susan White ecommerce funnel

Susan White's supplements ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart-drawer for soursop gummies.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:supplementsproduct:soursop-gummiesaudience:womencompany-size:mid-marketproof:guaranteeproof:testimonialscheckout:express-checkoutmarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart drawer
Susan White ecommerce funnel | Funnelbook