Ecommerce funnel research / Ergatta

Ergatta ecommerce funnel

Ergatta's fitness ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 8 screens across entry, pdp, checkout, other, cart for rowing machine.

What’s in the flow

The captured journey contains 8 screens across 5 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:fitnessproduct:rowing-machineproduct:home-rowingaudience:fitness-enthusiastsaudience:home-fitnesscompany-size:smalloffer:percentage-discountoffer:free-shippingmarket:us
  1. 01entry
  2. 02pdp
  3. 03checkout
  4. 04other
  5. 05cart