Ecommerce funnel research / Kendra Scott
Kendra Scott ecommerce funnel
Kendra Scott's jewelry ecommerce funnel starts from a collection entry and follows a collection to pdp to cart journey. The captured flow contains 5 screens across pdp, cart, collection, entry for jewelry.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:collectionjourney:collection-to-pdp-to-cartvertical:jewelryproduct:jewelryproduct:earrings
- 01pdp
- 02cart
- 03collection
- 04entry