Ecommerce funnel research / Glow Recipe

Glow Recipe ecommerce funnel

Glow Recipe's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart, checkout for skincare kit.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:skincare-kitaudience:skincare-shoppersprice-point:premiumcompany-size:mid-marketproof:clinicalmarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout