Ecommerce funnel research / Blue Nile
Blue Nile ecommerce funnel
Blue Nile's jewelry ecommerce funnel starts from a pdp entry and follows a pdp to questions journey. The captured flow contains 8 screens across quiz-question, entry, pdp, other for engagement ring.
What’s in the flow
The captured journey contains 8 screens across 4 page types.
entry:pdpjourney:pdp-to-questionsvertical:jewelryproduct:engagement-ringproduct:diamondaudience:engaged-couplescompany-size:largeoffer:percentage-discountmarket:us
- 01quiz question
- 02entry
- 03pdp
- 04other