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Ecommerce funnel research / Orthowear

Orthowear ecommerce funnel

Orthowear's footwear ecommerce funnel starts from a listicle entry and follows a listicle to advertorial to pdp journey. The captured flow contains 7 screens across advertorial, pdp, blocked, entry for orthopedic footwear.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:listiclejourney:listicle-to-advertorial-to-pdpvertical:footwearproduct:orthopedic-footwearaudience:womenaudience:people-with-foot-painoffer:buy-one-get-oneoffer:free-shippingoffer:percentage-discountproof:customer-countproof:expertupsell:presentmarket:gb
  1. 01advertorial
  2. 02pdp
  3. 03blocked
  4. 04entry
Orthowear ecommerce funnel | Funnelbook