Ecommerce funnel research / Dr. Squatch

Dr. Squatch ecommerce funnel

Dr. Squatch's personal-care ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to checkout journey. The captured flow contains 6 screens across checkout, pdp, quiz-question for bar soap.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-checkoutvertical:personal-careproduct:bar-soapaudience:menprice-point:mid-marketcompany-size:largeoffer:bundleoffer:free-shippingproof:testimonialsupsell:presentmarket:camarket:demarket:us
  1. 01checkout
  2. 02pdp
  3. 03quiz question