Ecommerce funnel research / Kristina Morrison

Kristina Morrison ecommerce funnel

Kristina Morrison's home-decor ecommerce funnel starts from a quiz entry and follows a quiz to result to pdp to cart to checkout journey. The captured flow contains 5 screens across blocked, quiz-result, cart-drawer, checkout, pdp for bed linen.

What’s in the flow

The captured journey contains 5 screens across 5 page types.

entry:quizjourney:quiz-to-result-to-pdp-to-cart-to-checkoutvertical:home-decorproduct:bed-linenproduct:hearing-aidsaudience:people-with-hearing-difficultycompany-size:smalloffer:percentage-discountproof:customer-countmarket:aumarket:camarket:demarket:esmarket:frmarket:gbmarket:itmarket:nlmarket:us
  1. 01blocked
  2. 02quiz result
  3. 03cart drawer
  4. 04checkout
  5. 05pdp