Ecommerce funnel research / Joybird

Joybird ecommerce funnel

Joybird's furniture ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 11 screens across entry, cart-drawer, pdp, cart, checkout for sectional sofa.

What’s in the flow

The captured journey contains 11 screens across 6 page types.

entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:furnitureproduct:sectional-sofaproduct:chairaudience:ready-to-ship-shopperscompany-size:largecheckout:guest-checkoutmarket:us
  1. 01entry
  2. 02cart drawer
  3. 03pdp
  4. 04cart
  5. 05checkout
  6. 06collection