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Ecommerce funnel research / Breitling

Breitling ecommerce funnel

Breitling's watches ecommerce funnel starts from a article entry and follows a article to pdp to cart to checkout journey. The captured flow contains 8 screens across article, checkout, cart, other, login for chronomat.

What’s in the flow

The captured journey contains 8 screens across 7 page types.

entry:articlejourney:article-to-pdp-to-cart-to-checkoutvertical:watchesproduct:chronomatproduct:chronograph-watchprice-point:premium
  1. 01article
  2. 02checkout
  3. 03cart
  4. 04other
  5. 05login
  6. 06entry
  7. 07pdp
Breitling ecommerce funnel | Funnelbook