Ecommerce funnel research / Quince

Quince ecommerce funnel

Quince's apparel ecommerce funnel starts from a homepage entry and follows a homepage to pdp to checkout journey. The captured flow contains 6 screens across entry, other, pdp, checkout for cardigan.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-checkoutvertical:apparelproduct:cardiganaudience:consumeroffer:free-shipping
  1. 01entry
  2. 02other
  3. 03pdp
  4. 04checkout