Ecommerce funnel research / Supergoop
Supergoop ecommerce funnel
Supergoop's beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 6 screens across pdp, entry, checkout for sunscreen.
What’s in the flow
The captured journey contains 6 screens across 3 page types.
entry:collectionjourney:collection-to-pdp-to-checkoutvertical:beautyproduct:sunscreenproduct:face-lotionaudience:familiesaudience:outdoor-enthusiastsproof:testimonialsupsell:present
- 01pdp
- 02entry
- 03checkout