Ecommerce funnel research / Suunto

Suunto ecommerce funnel

Suunto's sports ecommerce funnel starts from a other entry and follows a other to pdp to cart to checkout journey. The captured flow contains 5 screens across entry, pdp, checkout, cart for sports watch.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:otherjourney:other-to-pdp-to-cart-to-checkoutvertical:sportsproduct:sports-watchproduct:adventure-watchaudience:athletesupsell:presentmarket:us
  1. 01entry
  2. 02pdp
  3. 03checkout
  4. 04cart
Suunto ecommerce funnel | Funnelbook