Ecommerce funnel research / Giesswein

Giesswein ecommerce funnel

Giesswein's footwear ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 8 screens across pdp, cart-drawer, checkout for shoes.

What’s in the flow

The captured journey contains 8 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:footwearproduct:shoesaudience:womenprice-point:mid-market
  1. 01pdp
  2. 02cart drawer
  3. 03checkout