Ecommerce funnel research / On
On ecommerce funnel
On's running ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across pdp, checkout, cart-drawer, cart for running shoe.
What’s in the flow
The captured journey contains 6 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:runningproduct:running-shoeaudience:womencompany-size:largecheckout:guest-checkoutmarket:aumarket:camarket:us
- 01pdp
- 02checkout
- 03cart drawer
- 04cart