Ecommerce funnel research / Prettylitter

Prettylitter ecommerce funnel

Prettylitter's pet-care ecommerce funnel starts from a pdp entry and follows a pdp to offer to checkout journey. The captured flow contains 4 screens across offer, pdp, checkout for cat litter.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-offer-to-checkoutvertical:pet-careproduct:cat-litteraudience:cat-ownersoffer:trialupsell:present
  1. 01offer
  2. 02pdp
  3. 03checkout