Ecommerce funnel research / Hertility Health

Hertility Health ecommerce funnel

Hertility Health's healthcare ecommerce funnel starts from a quiz entry and follows a quiz to pdp to interstitial to result to cart to checkout journey. The captured flow contains 39 screens across pdp, quiz-result, cart, checkout, quiz-interstitial for hormone testing.

What’s in the flow

The captured journey contains 39 screens across 5 page types.

entry:quizjourney:quiz-to-pdp-to-interstitial-to-result-to-cart-to-checkoutvertical:healthcareproduct:hormone-testingproduct:fertility-testingaudience:womenupsell:present
  1. 01pdp
  2. 02quiz result
  3. 03cart
  4. 04checkout
  5. 05quiz interstitial