Ecommerce funnel research / Sheryl Davis

Sheryl Davis ecommerce funnel

Sheryl Davis' beauty ecommerce funnel starts from a advertorial entry and follows a advertorial to cart to checkout journey. The captured flow contains 4 screens across entry, cart-drawer, checkout for skin tint.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:advertorialjourney:advertorial-to-cart-to-checkoutvertical:beautyproduct:skin-tintproduct:skin-tint-balmaudience:black-womenaudience:melanated-skinproof:demonstrationmarket:aumarket:camarket:demarket:esmarket:frmarket:itmarket:nlmarket:us
  1. 01entry
  2. 02cart drawer
  3. 03checkout
Sheryl Davis ecommerce funnel | Funnelbook