Ecommerce funnel research / HUM Nutrition

HUM Nutrition ecommerce funnel

HUM Nutrition's supplements ecommerce funnel starts from a pdp entry and follows a pdp to offer to cart to result to checkout journey. The captured flow contains 6 screens across offer, quiz-result, cart-drawer, cart, checkout for fiber supplement.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:pdpjourney:pdp-to-offer-to-cart-to-result-to-checkoutvertical:supplementsproduct:fiber-supplementproduct:glp-1-supportaudience:health-conscious-consumersaudience:appetite-management-seekersoffer:subscriptionproof:clinicalproof:reviewsupsell:presentcheckout:multistepmarket:us
  1. 01offer
  2. 02quiz result
  3. 03cart drawer
  4. 04cart
  5. 05checkout