Ecommerce funnel research / Everlane

Everlane ecommerce funnel

Everlane's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across checkout, pdp, cart for long sleeve tee.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:long-sleeve-teeaudience:mencompany-size:largeoffer:bundleupsell:presentmarket:us
  1. 01checkout
  2. 02pdp
  3. 03cart