Ecommerce funnel research / Michael Todd Beauty

Michael Todd Beauty ecommerce funnel

Michael Todd Beauty's beauty ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to checkout journey. The captured flow contains 3 screens across entry, pdp, checkout for dermaplaning device.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:advertorialjourney:advertorial-to-pdp-to-checkoutvertical:beautyproduct:dermaplaning-deviceaudience:menopausal-womenoffer:trialoffer:free-shippingproof:clinicalproof:reviewscheckout:express-checkoutmarket:aumarket:camarket:gbmarket:us
  1. 01entry
  2. 02pdp
  3. 03checkout