Ecommerce funnel research / Southern Living

Southern Living ecommerce funnel

Southern Living's travel ecommerce funnel starts from a offer entry and follows a offer to result to questions journey. The captured flow contains 13 screens across quiz-result, entry, other, quiz-question for cruise.

What’s in the flow

The captured journey contains 13 screens across 4 page types.

entry:offerjourney:offer-to-result-to-questionsvertical:travelproduct:cruiseproduct:luxury-suiteaudience:luxury-travelercompany-size:largeproof:testimonialscheckout:guest-checkoutmarket:gb
  1. 01quiz result
  2. 02entry
  3. 03other
  4. 04quiz question