Ecommerce funnel research / Lawless
Lawless ecommerce funnel
Lawless' beauty ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 16 screens across pdp, checkout, collection, cart-drawer for lip kit.
What’s in the flow
The captured journey contains 16 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:beautyproduct:lip-kitproduct:lip-glossaudience:beauty-shopperscompany-size:mid-marketoffer:bundlemarket:us
- 01pdp
- 02checkout
- 03collection
- 04cart drawer