Ecommerce funnel research / Waterdrop

Waterdrop ecommerce funnel

Waterdrop's beverages ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 5 screens across collection, pdp, checkout, entry for hydration cubes.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-checkoutvertical:beveragesproduct:hydration-cubesproduct:cola-microdrinkaudience:soda-drinkersaudience:health-conscious-consumerscompany-size:largecheckout:express-checkoutmarket:us
  1. 01collection
  2. 02pdp
  3. 03checkout
  4. 04entry