Ecommerce funnel research / Rhode
Rhode ecommerce funnel
Rhode's skincare ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, pdp, checkout for facial essence.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:skincareproduct:facial-essenceproduct:ceramideaudience:skincare-consumeroffer:free-shippingupsell:present
- 01cart
- 02pdp
- 03checkout