Ecommerce funnel research / Lo & Sons

Lo & Sons ecommerce funnel

Lo & Sons' accessories ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for backpack.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:accessoriesproduct:backpackproduct:laptop-backpackaudience:travelersaudience:commuterscompany-size:mid-marketmarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart