Ecommerce funnel research / Primary.com
Primary.com ecommerce funnel
Primary.com's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across pdp, cart, checkout, cart-drawer for sweatshirt.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:sweatshirtaudience:womencompany-size:mid-marketoffer:percentage-discountoffer:free-shippingoffer:installment-planproof:ratingsupsell:presentmarket:us
- 01pdp
- 02cart
- 03checkout
- 04cart drawer