Ecommerce funnel research / NorthernRoyal

NorthernRoyal ecommerce funnel

NorthernRoyal's jewelry ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 6 screens across collection, entry, pdp, checkout for wedding bands.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-checkoutvertical:jewelryproduct:wedding-bandsproduct:ringaudience:menaudience:fishing-enthusiastscompany-size:mid-marketmarket:us
  1. 01collection
  2. 02entry
  3. 03pdp
  4. 04checkout