Ecommerce funnel research / PRx Performance

PRx Performance - Built for Strength. Fit for Life.

PRx Performance's fitness-equipment ecommerce funnel starts from a homepage entry and follows a homepage to questions to pdp to cart to checkout journey. The captured flow contains 7 screens across entry, quiz-question, checkout, pdp, cart for home gym equipment.

What’s in the flow

The captured journey contains 7 screens across 5 page types.

entry:homepagejourney:homepage-to-questions-to-pdp-to-cart-to-checkoutvertical:fitness-equipmentproduct:home-gym-equipmentproduct:functional-traineraudience:home-gym-shopperscompany-size:mid-marketoffer:percentage-discountupsell:presentmarket:us
  1. 01entry
  2. 02quiz question
  3. 03checkout
  4. 04pdp
  5. 05cart